Concept for implementation – “Night of Young Wine” – 04.12.2010

Purpose of the event:

1. To directly introduce wine consumers to young wines and different wine styles.

2. To revive the culture of drinking local wines, which shine not with their varietal composition, but with their craftsmanship and characteristic differences in the terroir of Bulgaria.

3. Creating an attractive environment to draw young people to wine culture.

The wine:

Red, young wine – Cabernet x Merlot x Alicante x Syrah x Pinot.

White young wine – Chardonnay x Viognier x Muscat x Traminer.

Method of implementation – restaurants, small shops, rural pubs, hotels, and other places.

The designation is through posters for the establishment and flyers on each table.

Every customer who orders young wine on this night receives the first 150 ml glass free of charge.

The delivery is in 10L Bag in Box and the price is the same as for normal production.

Unsold wine on the night of December 4, 2010, will either be sold the following week or returned.

It is very important to have the participating restaurants in advance so that we can upload them to the information field and direct enquirers to the relevant restaurant.

At the moment, we have confirmation from seven restaurants in Varna and four in Haskovo, as well as all of Ivaylovgrad. We are awaiting confirmation of the number of establishments in Stara Zagora, Dimitrovgrad, Kardzhali, Plovdiv, Sofia, Velingrad, and Smolyan.

I know it's quite difficult, but we need to create a culture and tradition through young wine – not with Beaujolais.

We hope that with your help, the media, and consumers, we can make "Young Wine Night" a traditional event in Bulgaria.

With best regards, Yu. Yamantiev

Venues:

Sofia Restaurant Lebed Vodenitsa Restaurant Restaurant Mg.Uli Beer garden at my cousin's place (Mladost, district hospital) Boyar Inn The Bolyari Shooting Range The Boyars Center Jasmine wanted Wine and Tapas Restaurant Holiday of this Amsterdam Restaurant Murafeti Restaurant Hajji Draganov's Houses Triada Restaurant Pavarotti Restaurant Addy Tavern Dragalevtsi	Plovdiv La Riva Restaurant Bolero Restaurant Joanna Restaurant Salt and Pepper Grisini Restaurant Classic Restaurant Picnic Restaurant Charmant Restaurant Finno Restaurant Chevermeto Restaurant Raya Restaurant Lakomdol Restaurant Kutso To Magaare Restaurant Veselina Restaurant Elite Club	Varna The House Restaurant The Acacias Restaurant Nord Snack Bar Kabaku Restaurant Morello Pizzeria Kose Winery Architect Restaurant Stara Zagora Pizzeria Venezia Ezeroto Complex - R-t Chevermeto Sofra Restaurant Targovishte Nova Mizia Restaurant
Velingrad Hotel Rich-r-t Omar Restaurant Orchid Restaurant Tom and Nezi Restaurant Olympus Hotel Velina Ivaylovgrad Hacienda Restaurant Restaurant St. Constantine and Helena Orchid Restaurant Trakiya Restaurant	Kardzhali Siem-Rilite Restaurant Hushove Tavern The Old House Tavern Friends Bistro Tony's Grill Bar Botevgrad Credo Restaurant Mechkite Tavern Teresa Restaurant Chris Restaurant Balkan Restaurant	Haskovo Rodopi Restaurant Kaloa Restaurant Grosh Restaurant Glineni Gurneta Restaurant Alfrangi Restaurant Smolyan Makrelov Hotel Dikas Restaurant Cypress Restaurant Moni Restaurant

The 2010 campaign runs from February 4 to 17, 2010, in the Billa chain of stores.

Night of Young Wine from Ivaylovgrad